Increase Technorati Authority; Exchange Technorati Blog Authority

First let me tell you what Technorati Authority is and why it is important to bloggers.

Technorati Authority is one of the main gauges of a blogs popularity and advertisers use this number to figure how much to pay you. So, if you increase your authority, you can increase your search engine rankings along with your advertising revenue you may receive or will start to receive if done properly.

Technorati describes authority as the number of blogs ranking ahead of you. If you have a ranking of 250,000-this means at least 250,000 blogs have more authority than you. Authority is the # of blogs that link to your site in the past 180 days. It does not matter if a site mentions you 100 times, it still only counts as 1. It will extend your 180 day period though.

If you want to participate in the Technorati Exchange program, here is how it will work. You write a similar article on your blog describing how Technorati Authority is figured and link to this site at the end of the post--http://top-gear-car.blogspot.com Use the site address in a link form so that Technorati will pick it up as a mention. Leave me your site address in the comments section of this post and I will link to your site as participating in the Exchange quest. Others can follow the link to your site and leave a comment in your post to exchange links. This will give everyone more authority and take us up the ranks in Technorati.

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