Cars
Originally uploaded by Lawrence Whittemore
Ford Motor Company has sparked sales with Employee Pricing and Huge Rebates, but where is the General?
General Motors has gone from taking the lead, to wait and see. In this business climate that may not be a bad idea. General Motors is offering special sales on New Cars at strategic times of the year. They will most likely have a 4th of July sale soon that will last a specific amount of time. I guess this is a good plan because when you tell a customer a sale will end at such and such date, it does. On the other hand, customers wait on these dates to purchase New Cars.
Value Pricing is GM's Moto! It is similar to the Saturn way of doing business. The margins for dealers have gone down to be competitive in the new Internet age of doing business. A customer that purchased a GM car a couple years ago does not believe you when you tell them there is no mark up in the New Cars. A few years ago, you could give $2000-$3000 discount off certain vehicles where it is now $400-$500. It is a better system for customers because they are getting a better deal out of the gate, but convincing of that fact proves to be difficult.
A Car Salesman is made out to be a liar and a cheat when in all reality most are honest family men and women providing a service to make a living. Most customers will lie to a salesman more than a salesman will lie. Lets be honest with each other. A salesman will help you get a Great deal if you will just be honest. Tell them where you need help. Whether it be in your trade, financing, payment, or whatever. Tip your Car salesman to help you out. Remember this, an average salesman sales 10 cars per month and the commission on most New Cars is $100. Would you stand in the heat, cold, rain for $1000 a month.
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