There are several keys to negotiating:
1. Dont get discouraged and never make it personal. Remember that a salesmans job is to make the most money possible and your job is to buy the vehicle as cheap as possible. Also, remember a salesman makes 30% of the profit. It is always nice to arrive at a win-win situation. The dealership has to make money to stay in business, but you can get a fair deal at the same time.
2. Know in advance how much you are willing to pay for the vehicle. Start lower than that point and hopefully meet around that point. A salesman is going to start high and come down, hopefully reaching your threshold. But, do not look at a $25000 vehicle and think you can buy it for $15000. There is definitely not this type of markup unless there are large rebates on a new car.
3. Do not have second thoughts if you make an offer and the deal is taken. Many times salesman will go to the manager and say this is the most the customer will pay for the vehicle and the manager will so ok, go ahead and do the deal. Just because the deal is taken quickly does not mean you offered too much!
4. When a salesman leaves to get your price and is gone for several minutes, do not think this a plot to keep you waiting. On any given day, there may only be one manager on the desk working 5 deals. It takes a little time because you have to wait your turn. I can say there is no gain in making a customer wait.
5. Dont be afraid to make an offer. Many customers will say they have to go look at other vehicles because they are fearful of negotiating. This is the fun part of buying a car. Make it enjoyable. Write your offer on the buyers order and put a smiley face or write a little note, maybe the sales manager will find this humerous and take your deal.
6. Make it easy on yourself. Know what price you should pay when you go in. Check out Yahoo! Autos to get a quote on the vehicle you are looking at. A real quick form to save a bunch of bucks!
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